Kenyan dancer and entertainer Ezra has announced the launch of a new youth-focused political campaign dubbed “Vijana Wa Ruto.” The initiative is designed to mobilise young people across the country in support of President William Ruto’s potential re-election bid.
The announcement, which quickly began circulating on social media, was accompanied by Ezra’s bold declaration: “Vijana na Ruto movement has just begun. Tutam! Kumi supuu.” The phrase has since sparked conversation online, with supporters and critics debating the role of influencers and entertainers in Kenya’s political landscape.
According to the announcement, the “Vijana Wa Ruto” campaign intends to rally young voters and amplify pro-government messaging among the youth. While details of the campaign structure remain limited, the move signals the increasing involvement of creatives and entertainers in shaping political narratives.
In recent years, Kenya’s youth demographic has become one of the most influential groups in the country’s political conversations. With a large percentage of the population under the age of 35, mobilizing young voters has become a strategic priority for many political figures and movements.
Ezra’s entry into political campaigning reflects a growing trend where public personalities leverage their platforms to influence civic engagement and political dialogue.
However, the announcement has also triggered mixed reactions online. Some supporters view the campaign as an opportunity for youth representation and participation in politics, while others question the blending of entertainment and political advocacy.
As conversations continue to unfold, it remains to be seen how the “Vijana Wa Ruto” movement will develop and whether it will gain traction among Kenya’s youth.
What is clear, however, is that the political conversation among young Kenyans is becoming louder and more visible on social media.
